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Alberta iGaming market tracker

Reviewed by Alberta Gambling Guide editorial teamUpdated Checked

A single, dated table of Alberta's regulated iGaming market's key public signals since its July 2026 launch — market launch date, the statutory revenue split, AiGC's channelization goal, published first-week activity data, the government's unregulated-market estimate, and Ontario's market as a labelled out-of-province benchmark. Every row cites its source and the date this publication last checked it. Journalists and researchers citing Alberta iGaming figures are welcome to link directly to this page; see "Cite this page" below.

How to read this table

Each row is one claim this publication has verified against a primary source — the government of Alberta, AiGC, AGLC, or (for the Ontario rows, clearly labelled as a different province) iGaming Ontario/AGCO. "Checked" is the date this publication last confirmed the figure against that source, not the date the underlying figure was produced. Figures Alberta has not published are listed separately below rather than estimated.

Operator and supplier counts are computed live from this publication's own AGLC registrants data (see the licence tracker for the full registrant list and dated change log) — never hand-typed here.

What Alberta hasn't published yet

As of this page's last check, there is no official Alberta-wide figure for:

  • total post-launch online gambling wagers or handle;
  • regulated-market gross gaming revenue (in aggregate or by operator);
  • the casino-versus-sportsbook split of post-launch revenue (distinct from the statutory allocation split below, which the province has published); and
  • active player accounts or deposits.

See Alberta iGaming Market 2026 for the fuller picture of what is and isn't known after the market's first weeks.

Methodology

Every row traces to a claim record in this publication's sourced claims database — a statement, its primary source(s), a verification status and a checked date — the same underlying data that backs every regulatory and market statement across this site (see our methodology). A claim renders here only once it is marked verified; nothing on this page is estimated or inferred beyond what its cited source states. Ontario rows are that province's own reported figures, shown only as an out-of-province comparison — never combined with or presented as Alberta data.

Update history

This page is refreshed whenever a cited source publishes a new figure or this publication's AGLC registrants snapshot changes; recent changes are listed below and in the full licence tracker log.

Cite this page

Alberta Gambling Guide, "Alberta iGaming Market Tracker," https://albertagamblingguide.com/data/market-tracker/. Please include the date you accessed it; the page's last-updated date is shown at the top.

For consumer-facing rankings built on this same registry data, see Alberta online casinos and Alberta sportsbooks.

Registered operator brands
31
Consumer-facing brand records this publication tracks, e.g. “BetMGM.”
Live on AiGC's directory
28
Of those brands, how many AiGC's own “Registered iGaming Sites” list shows as live.
AGLC operator registrations
39
Legal entities registered “iGaming - Operator” — one entity can run several brands.
Registered iGaming suppliers
90
Separate legal entities (game studios, platforms, payments) — not operators or brands.
Alberta iGaming market tracker
StatementSource
Market launch dateAlberta's regulated, competitive iGaming market officially launched on July 13, 2026.Government of Alberta
Revenue splitAlberta allocates 80% of net iGaming revenue to operators and retains 20% for government programs and services, with 2% of Gross Gaming Revenue directed to First Nations initiatives and 1% of Gross Gaming Revenue directed to social responsibility initiatives (research, prevention, education, treatment).Government of Alberta, Government of Alberta (Service Alberta and Red Tape Reduction)
AiGC channelization goalAiGC states its goal is "to recapture 75% of the current market by migrating players to regulated sites" within its first two years of operation.Alberta iGaming Corporation (AiGC)
First-week activity (GeoComply)During Alberta's first week of regulated iGaming (July 13–19, 2026), GeoComply recorded more than 3.2 million geolocation checks and more than 100,000 player signups through its participating operators.GeoComply
Unregulated-market estimateThe Government of Alberta and AiGC state that unregulated (illegal) operators are estimated to capture approximately 70% of Alberta's total iGaming market; no underlying study or methodology is cited alongside the figure on either official page.Government of Alberta, Alberta iGaming Corporation (AiGC)
Ontario benchmark — FY2024-25 revenueIn Ontario's 2024–25 fiscal year, iGaming Ontario reported approximately C$82.7 billion in wagers and C$2.9 billion in gaming revenue (with casino generating C$69.7B wagers / C$2.19B revenue and betting generating C$11.4B wagers / C$654M revenue).iGaming Ontario
Ontario benchmark — channelization surveyA 2026 Ipsos study commissioned by AGCO and iGaming Ontario found that 91.1% of surveyed Ontario online gamblers reported using regulated sites.Alcohol and Gaming Commission of Ontario / iGaming Ontario

  • Market launch date

    Alberta's regulated, competitive iGaming market officially launched on July 13, 2026.

    Government of Alberta — checked

  • Revenue split

    Alberta allocates 80% of net iGaming revenue to operators and retains 20% for government programs and services, with 2% of Gross Gaming Revenue directed to First Nations initiatives and 1% of Gross Gaming Revenue directed to social responsibility initiatives (research, prevention, education, treatment).

    Government of Alberta, Government of Alberta (Service Alberta and Red Tape Reduction) — checked

  • AiGC channelization goal

    AiGC states its goal is "to recapture 75% of the current market by migrating players to regulated sites" within its first two years of operation.

    Alberta iGaming Corporation (AiGC) — checked

  • First-week activity (GeoComply)

    During Alberta's first week of regulated iGaming (July 13–19, 2026), GeoComply recorded more than 3.2 million geolocation checks and more than 100,000 player signups through its participating operators.

    GeoComply — checked

  • Unregulated-market estimate

    The Government of Alberta and AiGC state that unregulated (illegal) operators are estimated to capture approximately 70% of Alberta's total iGaming market; no underlying study or methodology is cited alongside the figure on either official page.

    Government of Alberta, Alberta iGaming Corporation (AiGC) — checked

  • Ontario benchmark — FY2024-25 revenue

    In Ontario's 2024–25 fiscal year, iGaming Ontario reported approximately C$82.7 billion in wagers and C$2.9 billion in gaming revenue (with casino generating C$69.7B wagers / C$2.19B revenue and betting generating C$11.4B wagers / C$654M revenue).

    iGaming Ontario — checked

  • Ontario benchmark — channelization survey

    A 2026 Ipsos study commissioned by AGCO and iGaming Ontario found that 91.1% of surveyed Ontario online gamblers reported using regulated sites.

    Alcohol and Gaming Commission of Ontario / iGaming Ontario — checked

Recent verified changes
OperatorSummary
rule-change—AGLC Gaming Registrants snapshot: 129 iGaming-stream registrants on file (39 iGaming - Operator entities, 90 iGaming suppliers/platform/critical-gaming-systems providers), excluding individual Advisor registrations. Baseline for future licence-tracker diffs.
launch—Alberta's regulated, competitive iGaming market officially launched.

  • rule-change · —

    AGLC Gaming Registrants snapshot: 129 iGaming-stream registrants on file (39 iGaming - Operator entities, 90 iGaming suppliers/platform/critical-gaming-systems providers), excluding individual Advisor registrations. Baseline for future licence-tracker diffs.

  • launch · —

    Alberta's regulated, competitive iGaming market officially launched.

Sources

  1. Government of Alberta — Alberta's iGaming Strategy Checked
  2. Government of Alberta (Service Alberta and Red Tape Reduction) — Fact Sheet - Alberta iGaming Checked
  3. Alberta iGaming Corporation (AiGC) — Operators | AiGC Checked
  4. GeoComply — GeoComply Records Over 3.2 Million Geolocation Transactions in Alberta's First Week of Regulated Online Gaming Checked
  5. iGaming Ontario — iGaming Ontario 2024-25 Financial Statements and Market Performance Checked
  6. Alcohol and Gaming Commission of Ontario / iGaming Ontario — Ipsos Study: 91.1% of Surveyed Ontario Online Gamblers Report Using Regulated Sites Checked
What each source supports
  • Alberta's regulated, competitive iGaming market officially launched on July 13, 2026. [1]
  • Alberta allocates 80% of net iGaming revenue to operators and retains 20% for government programs and services, with 2% of Gross Gaming Revenue directed to First Nations initiatives and 1% of Gross Gaming Revenue directed to social responsibility initiatives (research, prevention, education, treatment). [1], [2]
  • AiGC states its goal is "to recapture 75% of the current market by migrating players to regulated sites" within its first two years of operation. [3]
  • During Alberta's first week of regulated iGaming (July 13–19, 2026), GeoComply recorded more than 3.2 million geolocation checks and more than 100,000 player signups through its participating operators. [4]
  • The Government of Alberta and AiGC state that unregulated (illegal) operators are estimated to capture approximately 70% of Alberta's total iGaming market; no underlying study or methodology is cited alongside the figure on either official page. [1], [3]
  • In Ontario's 2024–25 fiscal year, iGaming Ontario reported approximately C$82.7 billion in wagers and C$2.9 billion in gaming revenue (with casino generating C$69.7B wagers / C$2.19B revenue and betting generating C$11.4B wagers / C$654M revenue). [5]
  • A 2026 Ipsos study commissioned by AGCO and iGaming Ontario found that 91.1% of surveyed Ontario online gamblers reported using regulated sites. [6]